Free Traffic
By free traffic, we generally refer to the number of web visitors that access a certain web page without the website owner paying for them. Free traffic represents the normal result of good web page optimization, indexation and maintenance. The popularity of a website should always be on the rise, provided that it addresses a niche market, and it promotes a quality product. How advantageous is free traffic? That is a totally different issue if we consider web surfers’ business relevance.
You can get more traffic if you implement professional strategies to get the users’ attention and make the pages really competitive. The higher the level of free traffic, the better the chances to make sales. At least, this is what it seems to be like at first glance. The truth is that you can get a thousand visitors every day and make no sale, on the contrary you could lose money if you are using Google Adwords. How is this possible? Such a situation takes us back to the choice of keywords. And I will show you how it works.
Let’s consider the case of a company that sells pet food. The keywords you select should be very relevant for your domain, or you risk to attract numerous visitors that are only after information but would never buy something. Thus, instead of using short keywords, you should go for the so called long-tails that are more specialized. Carefully look into the keywords status in case you have high free traffic but a low conversion rate.
Maybe you need to redefine your advertising campaigns and go into search engine optimization all over again. A good solution for making the right keyword choices from the very beginning is to use some keyword selecting tools that identify the highest in demand keywords and provide you with full listings of terms. Some of these will be used for article marketing, others for search engine optimization, but they all aim at increasing the level of free traffic and sales.
There are plenty of materials teaching marketers how to improve traffic, and you can get good suggestions and ideas from such websites. You will inevitably find suggestions and tips from more experienced marketers or from marketing experts. Take whatever you consider useful and relevant in such materials and implement the information in your business strategies. Good luck!
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